Currently Global Director, Marketing and Health IT Strategy Leader, Janssen Diagnostics BVBA. A former UK NHS healthcare & voluntary sector professional working in the pharmaceutical and diagnostics industry with a 360° experience in the blood borne virus market based on a professional heritage in the viral hepatitis, liver disease & HIV fields [google “Nigel Hughes + hepatitis” or “Nigel Hughes + liver disease”] spanning thirty years. Formerly working for Roche, Gilead, Novartis, and now Janssen, he is focusing on strategic marketing for new diagnostic solutions for personalized medicine via bio-informatic tools, health information technologies and biomarkers in infectious or chronic diseases. In particular leading health information technology strategy for clinical registry and electronic health record implementation and expansion in the United States, Europe and wider, as well as working to develop overarching responses to the need for real world data in Pharma. Married with two adult siblings, he lives in Belgium, in the countryside with his wife and ten cats.